OUGD501 - Time Management & Feedback

Following on from my last time management blog, tutor feedback has been received on a printed second draft of the essay. This should help me to develop and finalise the essay over the next few weeks.

OUGD501 - Submission Briefing

Grasp a strong understanding of the marking ILOs

Criticise
be objective
look at all the possible assets of a synario
pull apart all possibilities
explore and expand upon points

ability to synthesise studio brief 1 & studio brief 2
ability to read and develop around a certain subject and be able to organise that into a coherent piece of writing and then use that writing to create a graphic outcome informing my practice.

Gather research in the first place, surveys and data, analyse this data and put it into a format which makes sense
how I take a bunch of literature and extract the main themes and put it into a reasonable outcome
Primary research must be relevant
focus groups, testing my work etc...

Gathering research and information, emphasises the practical and theoretical sides of research which informs my practice
explore different layouts
visual exploration & visual research
experimentation
prototypes
feedback from peers & tutors and how I am responding to that, what I am taking on board and what I am rejecting

self directed projects
going above and beyond the brief
talking to people
interviewing
ability to form a cohesive structure and argument
ability to communicate the practical project through the design boards
appropriate communication of design boards
Keep it short, concise, fluid and moving forward


Submission

All Study Tasks

SB1 - Critical Analysis (Research Question, primary/ secondary research, critical writing)

SB2- Visual Investigation (Connection to critical writing, visual/contexrual research, practical exploration/developments, outcomes, testing)

SB3 - Presentation & Proposal (L5 Research question, Plans and ambitions for L6 COP)


SB3 -

10 slide ISSUU presentation
250 word rationale for COP 3 research

5 topics
5 quotes
5 books
5 websites
5 contexts
5 images

blog


Deliverables

3000 word essay - put the word count in there 10% over or under
Harvard referencing throughout inc. bibliography
Evidence of - triangulation, visual analysis, contextualisation

blog


Hand in Procedure 24/04/17 10-11am

Upload blog PDFs to estudio
Gather all printed material to A2 Submission file
Printed design boards A3
Print out essay
Complete Submission label
Submit work to Administration at 136c at 10am
Submission window closes at 11am
Bibliography needs to be in alphabetical order

1.5 line spacing
Ariel
8-12 words per line

OUGD501 - Studio Brief 2 - CMYK & RGB Production Considerations

New printing, glossing and textured methods will be utilised with the production of the card, stationary and printed advertisements. Therefore, it was important to cement a strict colour scheme into the brand identity which can be easily replicated using both CMYK and RGB.

http://www.colorhexa.com/89cff0

OUGD501 - Studio Brief 2 - Developed Design Solution 3

This brand is more open to interpretation towards the consumer, generic broadness has been applied to reach out to a larger target audience. As can be seen by the personas in the demographic section, not all of the customers will work within the business industries. The last design could have been too restricting by only targeting indeviduals withinthis industry.

The design does however, still mostly abide to modernist design principles to convey clarity and legibility. This technologocal context can be seen on the large Ipad interface design. The only concerns which were proposed within feedback sessions, is that the word mark may be difficult to embed within smaller interface designs such as smartwatches.

The typographic layout of the stationary is mostly modernist however, does include aspects of asymetrical repetition, this can be percieved as postmodern;

‘to speak of ‘the return to symmetry and repetition’ as symtomatic of the return to older conventions’ (Rose, 1991 p.156)

The modernist aspects do however overpower this small subtlety, abiding to legible sans serif typefaces, left allignment and legible line length;

‘Anything from 45 to 75 characters is widely regarded as a satisfactory length of line for a single column page’ (Bringhurst, 1996 p.26)’

Colour psycology was again targeted within they portrayal of emotions within my brand identity. Orange is representative of creativity, determination, attraction, success, encouragement, and stimulation.

OUGD501 - Lecture - Society

Key Theorists:

• Raymond Williams - PDF online
• Victor Papanek
• John Stuart Mill
• Jacques Rousseau

 Anarchists - Believe that the government, police, law are all Instruments of repression


First things first manifesto 1964 - The concept of society and what it is for, is it about people using their talents to benefit rich capitalists and companies or is it about humans participating in a mutual aid to develop each other. To give out of generosity, can we use our talents to help our fellow men or are they exploited to serve the benefits of other people. A cry for a fairer, more just and more human society.

Adbusters First things first manifesto 2000 - Paints a picture of a society which isn't about sharing or helping society out, it is about a reductive and aggressive alternative to the 1964 manifesto. It suggests that rather than using our skills as visual communicators for the benefit of society, it says use our skills to benefit the cause of anti capitalism.

Adbusters manipulate designers to feel guilty and become an anti-capitalist


Social Tithe:
If you spend 10% of your time to help out your fellow citizens then you are changing the world by contributing to society.

Political rally, strike organisation, charity work etc...



How do we determine what is socially responsible?

Ethical Theories:

• Subjective Relativism                                                                                                                     - There are no universal moral norms of right and wrong                                                                - All persons decide the right and wrong for themselves

You can't get anywhere with this as it is subjective to an individuals beliefs and morals, a condition of postmodernism and capitalism. 'How it makes you feel' this is the least ethical place to start

• Cultural Relativism                                                                                                                          - The ethical theory that whats right or wrong depends on place and/or time                                 - Based on the beliefs of a society or religion                                                                                  - It claims to have importance based on the narrow views within cultural context ( people who aren't like us are doing the wrong thing)

• Divine Command Theory                                                                                                               - Good actions are aligned with the will of God                                                                             - Bad actions are contrary to the will of God                                                                                   - The holy book helps make the decisions

Christianity with the rights of gay rights, Muslim with the rights of Women

Kantianism (Deontological Ethics)

Immanuel Kant

Peoples wills should be based on moral rights

Therefore its important that our actions are based on appropriate moral rules

To determine when a moral rule is appropriate Kant proposed two Categorical Imperatives

Social contract theory -

Taxes and bills are a set of rules determined by the government which order society. We invest in society and therefore the state should invest in us. Investing in the health of its citizens, its education of its youth etc...

OUGD501 - Studio Brief 2 - Developed Design Solution 2

After advanced meetings and discussions with the client, it was determined that they wanted more of a symbol with a typeface embedded within. Therefore, I studied swiss typographic styles and created my own with an abstract rearanged composition to create a more ambiguous postmodern design. This design takes reference from German type from the Bauhaus Archiv leaflet but adds subtle nuances of abstract postmodern composition.

This concept again utilises indexical signifyers to convey a sence of organisation and finances. This can be seen within the A and U as it forms the shape of a paperclip.

Peer feedback sessions suggested that the original design was not legible enough to convey letterforms. Even though the desired effect was to create an ambiguous symbolic logo with the typeface embedded within, the design was altered to be more readable.

OUGD501 - Lecture - Politics

Political satire mainly illustration which acts as the voice of the people against rulers.

First things first, Garland 1964
Use your talents to contribute to industry, medicine, science, education (humanitarian call)

This manifesto got rewritten by adbusters, 2000
They seek to use design as a weapon against capitalism by being design anarchists.
Culture Jamming, disrupting the smooth flow of capitalist society
Meme warfare, a catchphrase, an image which sticks to a concept, potent memes can change the mindset of the viewer.

Adjusters buy nothing day 29-11-08 (Detournement)
Design as an intervention that makes you stop and think critically.

All of the adbusters manifesto have ethical issues, it is implying that you are doing something morally wrong by working for the products within the text. You are part of the human exploitation in the world. Coffee (exploiting third world coffee beans), Diamonds, butt toners (women as sexual objects) etc...

Through our skills we are manipulating the minds of people in the world, we are discussing the evils in these companies.

But in contrast, we cannot live without money. Some of these jobs have to be completed to fund our own lives.


Victor Papanek

Realising that designers have a special talent and if we use our talents we can really change the world.

'Most things are designed not for the needs of the people but for the needs of manufacturers to sell to people' (Papanek, 1983:46)

They make cars out of a material that will rust so that it perpetuates a system of revolving consumption.

By not addressing the real worlds problem we are perpetuating the problem and becoming part of it.

RSA Crisis of Capitalism

Owning a house is a disciplinary system which ties people down to a job by the state. People are less likely to go on strike or move on if they are afraid of loosing their house. Their ability to get in debt and own a mortgage attaches them to a system of perpetual stagnation. Another example of this is a student loan, it will tie a person down to work and be tamed by the elite society.

Just as political is the modernist project which embraces the modern world. Internationalism which is common to every country in the world. One language of architecture, one language of visual communication, giving the world a common shared understanding. It desires a world which is based on common values.

Globalisation - Globalising the aesthetics of architecture or art or language
Global Village
Is there a need to return to this idea as we now have become more interlinked than every with the internet etc...
Language technology and devices is now allowing us to all be under one world language. This is the idea of utopian society.

Socialist - The world produces enough profit to feed all of the world 8 times over.

The Bauhaus
Gender equality
The divisions between the high arts and the low arts became blurred
interdisciplinary programme
neutral fonts with sans serif typefaces

They are being invented at the same time as Times New Roman with connate Brittish imperial hierarchy. Sans Serif fonts are an anti fascist font, the Bauhaus got shut down by the nazis which shows what they represented.

After the Russian Revolution 1917, the society overthrow the king and queen and instil the worlds first socialist government, the start of the soviet union. Political moment of rupture starting a communist government.

Russia went from having no culture with oil paintings and realism etc.. to having the most avant garde and unique visual culture. They experimented with abstract art and design which attempted to communicate the message of the boltovic revolution and spreading the political agenda to a society that could not read. The red connotes comradeship, martyrdom, the fallen brothers. They split through the capitalist ideology with a revolution to reach out to a unitopian society of equality.

'Books' by Rodchenko, asking the public to self teach. A woman shouting it.

The cuban revolution shay gavara, irradiated illiteracy in just over a year by teaching each other to read.

Constructivists - Experiments and sculptures to help build a more egalitarian new world. Proposals for structures which could help develop a visual language.
Aim - Material structures are made for everyone now instead of just the elite.

Dresses and wallpaper which celebrates the equality, women and a classless society.

VKhUTEMAS - Progressive Art School (very similar to the Bauhaus)

The fashion design at the time was completely gender equal in contrast to the capitalist design at the time which sexualised women.

However, what is wrong with individuality, variety and personality. The drive to have a shared culture or the drive to be free

Stepanove &
Malevich & Suprematism
El Lissitzky

Breaking down the barriers that the capitalist system has imposed on us, you are a coal miner, you are a dress maker, you are a baker etc...