Her past experiences are explained very clearly, immersing the audience into the authors shoes very effectively and helping them relate to the authors point of view.
Naomi describes that in her lifetime, she has viewed culture being manipulated by branding more as the years have gone by. The authors tone of voice suggests that she is very bias in a negative way towards the idea of branding. She believes that it is suffocating real forms of culture such as artwork, sculpture and dance. But then the idea can be argued, who says branding hasn't become a vital part of modern culture? Who says that an Adidas shoe isn't a piece of artwork in our modern day and age? Just because branding is a new form of culture doesn't mean that it is bad however, the authors point of view suggests that she feels that it is pushing other forms of culture to the sidelines. Now there is hardly anything which isn't branded, even down to online websites such as YouTube which is a platform for sharing culture as a whole. Naomi wants to go back to a simpler time where people weren't judged by the branding which they wore. This can be analysed from this quote
'Tommy Hilfiger, who has managed to pioneer a clothing style that transforms its faithful adherents into walking, talking, life-sized Tommy dolls, mummified in fully branded Tommy worlds.'
Throughout the book, Naomi uses negative metaphors and adjectives such as 'mummified' in order to explain the negative implications which consumerism has on society. She dislikes the way which branding now informs language, attitude and division between groups of people. In some cases, It could be interpreted as new form of racism where people are discriminated against because of the branding they wear.
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