OUGD401 - Study Task 5 - Planning & Structuring an Essay

“What is the relationship between branding and The Consumer Self?"

What Academic sources will you referance?

Klein, N. (1999) No Logo, Canada: Knopf Canada, Picador

Lloyd Morgan, C. (1999) Logo, Identity, Brand, Culture, London: Roto-Vision

Olins, W. (2003) On Brand, London : Thames & Hudson

Dinnie, K. (2014) Nation Branding, New York : Routledge

Verma, H. (2010) Branding Demystified, New Delhi : Sage Publications

Packard, V. (1957) The Hidden Persuaders, America : Pelican Books

What Graphic Design will you analyse?

Essay Map

One of the main points to the argument of my essay will be the ethical segregation which brands such as the 'Nike LeBron' shoes create between races. This can also expand upon the segregation of gender equality, cultures and religions within branding. I can explain about the subtle barriers which these brands can create in groups of people and possibly integrate some quotes from Conway Lloyd Morgans book 'Logo, Identity, Brand, Culture' as he talks about some of the ways in which brands effect our culture.

I could also then expand upon the segregations of religions by exploring the use of symbols to create a religious brand identity. The image to the right could also be another possible piece of graphic design to link into the topic and expand upon the issues.

The heart of all branding also stems from the ability to categorise and search for trusted products by specific companies. Many of these issues are touched upon in the book ‘Branding Demystified’ by  Harsh V. Verma where the author notifies the organisational ability that branding can give the consumer when searching for products.

The book ‘Nation Branding' by Keith Dinnie has also intrigued me, I have not read any of the book yet however the title suggests that there could be some interesting examples of how a country or nation is branded and what they use as aids to benefit their nation.

Peer Feedback

It was suggested that religious branding could be a hard topic to expand upon in my essay as there are so many controversial factors to explore. There is also not many factual statements to build upon and the work would come across to be very opinion based.