In Study Task 6, I explored the concept to re brand an existing product towards a new customer market to boost sales and expand their target audience. I then began exploring potential untouched abilities and target audiences within products to redirect the sales to a new type of customer and to find a new direction for an existing product.
After searching the internet for a while, I discovered that there are no advertisements for welly companies during festival season. I could use photography such as the image below and overlay colour text and brand to create an advertisement aimed towards 16 - 25 year olds for wellies. Lights, music, bright colour and atmosphere are a few of the many elements of a festival which need to be clearly represented in the advertisement in order to grab the attention of young viewers. The final outcomes could then be produced into posters or mocked up on billboards in order to showcase the concept.
I could then develop this idea by moving onto welly packaging or possibly collaborating with fashion designers to produce some unique branded festival wellies. To really push the concept I could approach shops with the target audience of 16 - 25 year olds such as Foot Asylum, Foot Locker, JD and Scotts and present my prototype for possible development.
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