OUGD401 - Self Review of Practical Investigation

Branding establishes a status within a product which can often isolate the target audience. Therefore, my initial aims were to re brand a product towards a completely new target audience using advertising to expand the global sales of a specific product.

I intend to use brand identity printing to create a prototype for the mock up design below and then use model photography to put the product in different concepts. Possibly re-targeting the product towards festival wear or holiday beach wear would expand the possible target audience for the product. I intend to then gather quantitive primary research using surveys and questionnaires to find out if the targeted audience would be interested in the product because of its new advertising.

I also intend to collaborate with the head fashion designer of the brand 'Misple' to create design concepts

Stitching the branding onto the welly like the image below could also be another way to create a brand identity within the product.