OUGD501 - COP2 Reflection & Evaluation

In this module, I have really attempted to grasp a better understanding of academic literature and therefore, I have been reading books from the library throughout the year in order to expand my artistic vocabulary. This has been a vital process in oder to help me better structure my academic text. The progress can be seen when reflecting back on last years essay, the structure is higher quality along with the fluidity of the quotes when embedding them into my academic writing. I have also been getting advanced feedback on multiple occasions with both my practical and theoretical work, this has helped to form the project much better with more generic design decisions that are not based purely on my idea of how the project should be. It has heavily been informed by the publics decisions both from peer students and the public within market research. The practical was also a great opportunity to work alongside a client in a real world working environment which has helped me construct my own deadlines within the university deadline.

OUGD501 - Studio Brief 3 - Research Proposal

OUGD501 - Studio Brief 3 - Research Proposal ISSUU

OUGD501 - Studio Brief 2 - Communication with Client

A constant communication with the client has been undertaken getting a variety of feedback along with some feedback from market research which they have conducted. This constant conversation which has taken place via email, Skype, phone calls and meetings has helped to develop and progress the project drastically.

Study Task 9 - Production/testing / Outcomes

The aim of this project was to explore how moderniost and postmodernist design production and aesthetics have fabricated the base for 21st century design. Throughout the brief, the advancement of print and screen based technology has been a focal point to form my designs around. With the work being conducted for a client and the final resolutions being produced in the real world, how the brand adapts into modern technology was a crucial design decision to consider.

The typeface has derived and taken influence from Bauhaus typefaces, the importance of this was to create a brand identity which will be timeless. As these styles of typefaces have still stayed relevent and fresh even after 60+ years, it seemed fitting to embed a similar aesthetic. These designs however, could be interpreted as a pastiche form of modernist design due to the implamentation of past styles within the brand identity.

Metonymy is utilised within the stationary and memrobelia of the branding, this associates the A and U symbol with a paperclip and therefore establishes a brand relationship with business and professionalism. The connotations of the symbolic paperclip serves as a visual metaphor to associate the brand identity with security and the binding of two or more elements. This is reflective of the purpose which the CABU card will serve to the user, it will bind the finances of a company together in one secure, neat and accessible package.

There are many ways which the brand identity will be seen by the viewer eg, billboards, advertisements, memrobelia however, the main two ways which it will be recieved is via mobile devices and the printed CABU card. Therefore these were the two biggest focuses within the brand identity.

The card design will use hyperbole to draw attention from its audience, its contrasting type sizes in relation to the large logo will create impact towards the viewer making the card stand out above its competators when stacked in the users wallet. These cards are currently in production with a testing release scheduled for 2017 Q3 and a public release a couple of months later.

The interface and screen based design on the other hand is still in production and will run across both phone and tablet applications. The utilisation of smart watch technology was discussed within a peer feedback session and pitched to the business partners via some conceptual designs. These are currently being considered with the possibility of a later release. This emphasises the need for a simple clear and recognisable brand mark which can work at any scale, whether it be printed onto a large billboard or digitally intergrated into small interfaces.

OUGD501 - Studio Brief 2 - Focus Groups & Market Research

Collaborating with the two founders of this company has allowed for a thorough investigation into market research. Physical studies have been taken out via a variety of sources with a varied 

demographic. I have then analysed the findings into statistical 

figures.

Qualitative Research results -

92% placed the designs within the business, financial, marketing or banking industries

64% said that the product would be viable within their fields of work

75% of 24-50 year olds said that it would be viable within their work meaning that the ideal demographic would likely be aimed towards this age bracket

It was also deduced that much of the audience struggle managing their finances, this company will aim to solve this problem

Quantitative Research results -

The mean average for how approachable the designs are was 8.7

The mode average for how approachable the designs are was 9

People manage their finances as follows:

42% on mobile devices

32% in store

26% online banking

These figures suggest that their is a definite demand for mobile banking apps, therefore the usability and user experience should be a priority when designing this interface

People tend to pay for their purchases via:

35% card / paypass

16% mobile paypass

49% cash

This is an indication that cash is still the most prominent way which the public pays for items however, this implies that there is a market which needs to be filled as the digital age progresses

OUGD501 - Question Idea Generation

Possible questions

Is there a need to return to Modernism within design principles?

How much of an impact has Technology had on the transition into Postmodernism within design principles, and is it still a significant factor in modern society?

How much of an impact has Technology had on the transition into Postmodernism within design principles, and is it still relevant?

How much of an impact does Technology have on a transition into a new artistic movement within design principles?

How much of an impact has Technology had on the transition into Postmodernism within design principles?

Focus purely on typography?




Look into the political and cultural implications of the transition between modernism to postmodernism

What did is effect in society, architecture fashion etc...?
Did technological advances effect this movement?

What era are we transitioning into now?
Post-Postmodern?

Get modernism / postmodernism documentaries / books






Research


Primary Quantitive Research - Create survey/questionnaire on which movement people prefer, modernism or post modernism and reflect on why it changed in context with the research found.

Put the printed questionnaire on the notice board in uni

Look into different market research methods