OUGD501 - Studio Brief 2 - Focus Groups & Market Research

Collaborating with the two founders of this company has allowed for a thorough investigation into market research. Physical studies have been taken out via a variety of sources with a varied 

demographic. I have then analysed the findings into statistical 

figures.

Qualitative Research results -

92% placed the designs within the business, financial, marketing or banking industries

64% said that the product would be viable within their fields of work

75% of 24-50 year olds said that it would be viable within their work meaning that the ideal demographic would likely be aimed towards this age bracket

It was also deduced that much of the audience struggle managing their finances, this company will aim to solve this problem

Quantitative Research results -

The mean average for how approachable the designs are was 8.7

The mode average for how approachable the designs are was 9

People manage their finances as follows:

42% on mobile devices

32% in store

26% online banking

These figures suggest that their is a definite demand for mobile banking apps, therefore the usability and user experience should be a priority when designing this interface

People tend to pay for their purchases via:

35% card / paypass

16% mobile paypass

49% cash

This is an indication that cash is still the most prominent way which the public pays for items however, this implies that there is a market which needs to be filled as the digital age progresses