Friday, November 3, 2017

OUGD601 - Tutorial Session 1 - Analysis & Reflection

Reviewing the body of research already gathered in my research book, I discussed the idea of memes being postmodern artefacts, with the core idea of image recontextualisation. Memes fit nicely with what Hutcheon discusses in contrast to Jameson; memes don't really work in a pastiche sense as stylistically they are about the content, anybody can generate these sorts of things and thats the most important thing. On the surface, memes are seen as mindless humour however, they embed core principles and values which can become political or idealistic.



Notes -

Explain what memes are practically as well as their purpose is socially in terms of digital culture.

Review over the structure of the essay, make sure it has a clear direction and argument being built




Things to look into -

  • Sociological perspectives of digital culture
  • The viral effect
  • Globalisation 
  • Westernisation
  • ‘Lindgren, S. (2017) Digital Media and Society, London: SAGE Publications’    
  • www.knowyourmeme.com
  • Google Scholar 
  • Jstor

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