Qualitative Research - Explores and tries to understand peoples beliefs, experiences, attitudes, behaviour and interactions. It generates non-numerical data, e.g. asking people of their beliefs and opinions.
Strategy for thinking through a problem -
Assimilation -
- The accumulation and ordering of general information and information specifically related to the problem in hand
General Study -
- The investigation of the nature of the problem
- The investigation of possible solutions or means of solution
Development -
- The development and refinement of one or more of the tentative solutions
Communication -
- The communication of one or more solutions to people either inside or outside the design team, essays, presentations critiques
This process is then cycles around from phase 1 to phase 4
Analysis -
- What is the brief / question about?
- what do i need to know more about?
Process is more important than the outcome.
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