OUGD501 - Study Task 3 - Defining the Brief

Why was there a transition from Modernism to Postmodernism?

• Parisian nightlife within modernism
• Primary source photography observations on modernist architectural flat buildings
• Quarry Hill Leeds Modernist Architecture
• Colourful Architecture in Sheffield
• Visual Communication, Class, Social Issues 
• Modernism rejects the idea of social classes however, in turn has reinforced this concept
• Capitalist / Anti Capitalist
• Parody / Pastiche
• Addressing Postmodernist Design Aesthetics within Typography, within this I can discuss the transition from modernism
• Bonus parts of Helvetica Documentary
• Focus on my interests
• Technology?
• The impact technology has on the transition into postmodernism?

Surveys & Questionnaire’s

Pin up poster reviews around the university

Interviews with modernist and post modernist designers and comparing and contrasting the results. Possibly use skype chat. The data can then be later analysed to come up with a conclusion

Possible Academic Texts - 

Postmodernism or the cultural logic of late capitalism - Fredric Jameson
(The characteristics of Postmodernism - an advanced capitalist enterprise, Pastiche - Nullifying art movements by taking meaning out of past art movements)

The Politics of Postmodernism - Linda Hutcheon
(Parody, use in conjunction with Fredric Jameson)

Graphic Design Theory - Meredith Davis
(Modernism, Postmodernism, Graphic Design)

Jan Tschichold - The New Typography

Josef Müller-Blockmann - Grid Systems in Graphic Design

Rick Poyner - No More Rules: Graphic Design and Postmodernism


Identify an Audience and Client



Start reaching out to real possible clients for:

• New rebrand
• New interface design
• Company Publication