Manifesto
A short piece of film would be put together by Nike showing a compilation
of diverse people from all over the world achieving their dreams or
accomplishing a self set task. The first one would be a short clip of
Shia LaBeouf, to give the video some context. This would range from:
- Achieving their personal best at an athletic activity
- Climbing to the peak of a mountain
- Skydiving
- Bungee jumping
- Base-jumping
- Skateboarding
- Skiing
And any other sports and events related with the Nike brand
At the end of their accomplishment, the subject being recorded would shout ‘JUST DO IT’ towards the camera whilst pulling the Shia LaBeouf motivational speech pose. At the end of the whole advert, a challenge would come up on the screen which says ‘ #JUST DO IT SHOW US WHAT YOU CAN DO’. This advert would be shown on television, but most importantly, shared across social media and online platforms. This would then spark a viral fad in which the public would record themselves fulfilling personal achievements and would post a response video online with the hashtag ‘#Just Do It’. This would be re-contextualised again and again much like the Ice Bucket Challenge, Planking and the Harlem Shake.
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