- Square instagram format
- Television advert
- Billboard campaigns
- Push this one idea and cover all bases instead of doing more campaigns
- labour party pent £24m million on meme production (Check the figure)
- Rememe the whole campaign like the ice bucket challenge - Have everyday people shouting "JUST DO IT"
- Shop window design
- Expanding it into a shop
- Prints onto T-shirts
- Display signs in shop windows, banners
- Tags on clothes
- Shop Pack (Itinerary, assets, tags, labels, window vinyls)
- TV advert
- In the evaluation evaluate the pros and cons
- Spotify campaign - statistics - relating to an audience
The success of the ice bucket challenge: how taking concepts viral can spend ideas more than generic advertising campaigns. The purpose and core idea behind the ice bucket challenge got lost within internet culture whereas the nike campaign is much more relatable to their slogan and their brand as a whole.
No comments:
Post a Comment