Along with the interface designs and social media campaigns, it also seemed appropriate to apply the concept onto printed mediums. As is stated in the written element of the project, online culture is now distributed via offline platforms. This expands the campaign to a wider audience; with the introduction of digital billboards, some of the posts from social media could also be live-streamed onto billboards within city centres with posts being showcased from people all over the world.
The billboard represented below is a static variation, it uses large simplicity and a large typeface in order to catch the viewers attention. Much of the audience may be driving past only giving them a couple of seconds to view the billboard. Therefore it seemed appropriate to leave any small type off the advertisement.
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