Physical studies were also carried out within the Leeds and Manchester areas with around 30 recipients. Their age and cultural background was as diverse as possible in order to get results from a ubiquitous range of Nikes demographic audience. The findings were then analysed into statistical figures:
Quantitive Research Results -
The majority of recipients estimated that they spent around 1+ hours on social media daily, even though these results are from a small range of people limited to Northern England, it still seemed to match up with statistics published by 'The Telegraph' in 2015 of around 1 hour and 40 minutes a day browsing social media platforms.
Every single one of the people surveyed was also signed up to at least 1 social media platform, with 51% stating that they were signed up to Instagram, Twitter and Facebook.
72% also said that they had shared an online meme at some point
It does however, seem that people still enjoy going out and buying physical items and clothing with 78% of people opting to buy products in store. However, additional comments suggested that most of these people search online first for the item and are also persuaded to go to the store by advertisements they see online
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