OUGD601 - Shia LaBeouf’s Intense Motivational Speech - Just Do It

When thinking about the reliability of memes towards a commercial brand (much like the Virgin Campaign seen in the blog post OUGD601 - Commercial Meme Campaign Research) Shia LaBeouf's motivational speech came to mind. The speech has a strong reliability with Nikes slogan 'Just Do It' as Shia shouts it multiple times throughout the speech. Since the memes occurrence in 2015, there have been many edited reinterpretations of the meme which have appeared on social media sites however, nothing has been created in a commercial sense. Therefore, I decided to attempt to create an advertising campaign which recontextualises this meme and adopts it into the Nike brand.


https://www.youtube.com/watch?v=ZXsQAXx_ao0

http://knowyourmeme.com/memes/shia-labeouf-s-intense-motivational-speech-just-do-it