Klein, N. (1999) No Logo, Canada: Knopf Canada, Picador
Lloyd
Morgan, C. (1999) Logo, Identity, Brand, Culture,
London: Roto-Vision
Olins,
W. (2003) On Brand, London : Thames & Hudson
Dinnie, K. (2014)
Nation Branding, New York : Routledge
Verma, H.
(2010) Branding Demystified, New
Delhi : Sage Publications
Packard,
V. (1957) The Hidden Persuaders, America : Pelican
Books
No comments:
Post a Comment