Wednesday, February 22, 2017

OUGD501 - Lecture - Technology, Digital Culture and Practice

Developing Research Proposals

Start with what you already know

Identify what you want to know more about

Plan how you are going to find out about it



The definition of technology

  1. the application of scientific knowledge for practical purposes, especially in industry.

    "advances in computer technology"
    • machinery and devices developed from scientific knowledge.

      "it will reduce the industry's ability to spend money on new technology"
    • the branch of knowledge dealing with engineering or applied sciences.

Define what the words in your question mean

Jan Svankmayer

His work was based cost, he couldn't pay actors and had no space in his studio and therefore his practice was informed by his environment. He based his work which was ecologically and accessible to him at the time by using surrealism, hidden meanings and freedom of speech using collage and 2D animated techniques.


South Park communicates ideas which is implied much like the 2D animation Svankmayer does, it attacks politics and views which are argued using subtle meanings in their cartoons.

In principle, his themes, content and subjects are no different to new animation. Remediation is happening which recycles older media.

Photoshop is digital collage which is no different to past manual styles.

In order to understand technology, we must understand its predecessors. Technology is evolutionary not revolutionary.

The 1990 Macintosh was a revolutionary point where digital formatted design became affordable and accessible. The digital revolution has had a significant advance in speed than any other invention in history.

The idea of instagram and social media has changed the idea of who can be an artist, in the past it was a publisher or agent who determined that a piece of work was good enough to be professional.

How do we use devices?
Are we viewing work, crafting work, researching, sharing work?
Does this allow us to collaborate more?

The development of digital culture can make us connected yet alienated. Is social media making us more selfish? More Lonely? More Unappreciated?

The new information technology, Internet and Email, have practically eliminated the physical cost of communication - Quote

The internet has made newspaper designs less stagnated by allowing motion design within the editorial design. Because of the shift in media, print based media has now become relevant to illustrators, animators, filmographies and graphic designers.

Graphic design now becomes interactive, we have to rethink how we work and what technologies can do to print and web based media.
3D models can now be produced which opens up the potential skillets which are being learned by each design practice.

Technology can now be used for crime, health and education. Fingerprint scanners, medical apps and educational games etc...

Print based and narrative book illustration were the best way to educate children 10 years ago, now their engagement is more directed to digital design and 3 dimensional design.

Nintendo DS Educational games for kids
Language devices opening up communication to other communities, further expanding our digital village.
Skylanders
Angry Birds branding started as a digital game, and has developed into physical toys, print and film.
The reverse of that, Pokemon started very physical and has developed into augmented reality. A reopropriation of print based media.

Reconnection with the traditional ways of working, there is still a desire for texture and tactile objects.

Technological Processes

3D printers
Screen printing
Letterpress
Digital Revolution
Virtual Reality
Augmented Reality
Projectors
Manual alongside interactive digital technology


No comments:

Post a Comment