After using modernist design principles to inform a legible, clean and concise aesthetic design, modern technology was then taken into consideration. In this particular case, Helvetica was used to create a flat monotone design, and then it was digitally constructed and animated in After Effects. The utilisation of motion graphics draws from modernist past styles whilst also abiding to modern technology in a new and innovative way.
The company name 'source.financial' was conceptualised to use as a base, the names of job fields who fall under the company demographic was then added to the motion graphics to advertise that the brand identity is ubiquitous and approachable to all fields of work.
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