OUGD501 - Studio Brief 2 - Colour Psychology Considerations

Based on various studies taken out, it is determined that different colours are symbolic within their representation of emotions. Therefore, the colour scheme of my designs was an important aspect to consider in order to be approachable and trustworthy towards the consumer.

In order to make the brand truly ubiquitous within colour theory, gender must be taken into account. For example, even though blue is the most popular colour, statistics show that it is more favourable by men and therefore could embed masculinity to the brand identity. Colours such as black or white are truly neutral whilst still signifying intelligence, sophistication and purity. Blue however, does promote trust and is highly used within corporate companies whilst green can resemble wealth. Yellow is also proven to attract impulse buyers which would not be suitable for 'CABU's ideologies.

http://www.colour-affects.co.uk/psychological-properties-of-colours