At this stage, feedback was still being recieved off the company board to decide on a name. The companies original name was ‘Disrupt Financial’ however, I suggested that it seemed too aggressive for a company which manages finances. It could have infered to the customer that their finances would be disrupted. ‘Source.Financial’ was proposed by me as it is more constructive in its manor, ‘CABU (Card Business) and ‘ASF (Assisted Secure Finances) was also proposed in a Crit Box session.
These names were all proposed to the company instead of ‘Disrupt Financial’, along with the rationale behind the ideas. It was then decided that ‘CABU’ was the desired option by the bosses. This was a beneficail step within the project, it gave my practice some boundaries and restrictions to abide by. This in turn allowed me to solve a solution to one problem instead of attempting to come up with a variety of solutions, all for different names and concepts.
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